User Research
Key Insights
After conducting 4 user interviews and synthesizing our data via affinity mapping, we came up with a few key insights. While users admitted Docs was their go to app for collaboration, they were quick to point out that it was definitely not on the top of their mind when it came to personal use. Though Docs was nifty for word processing on the go, it failed to meet user needs for more personal mobile note taking. Docs was, however, convenient because it was easy to access and widely used, taking away the inconvenience of downloading and onboarding prior to collaborations. From these key insights we were able to move forward and define both our target audience and opportunities for our redesign.
User Likes
- Convenient
- Familiar
- Everyone has it— easy to collaborate
User Dislikes
- Disorganized
- Lacks versatility
- No UI updates
- Difficult to access all features on mobile app
100% of Users
Reported having issues with
the editing tool bar
75% of Users
Only use Docs when collaborating and switch over to other apps for personal use
Target Users
While most users can agree that Docs is sufficient as a word processor, it falls short in the realm of note taking. We wanted to cater to a target audience that would seek to use this app for personal use in addition to creating professional documents, and create one product that would consolidate the functionality of the two main uses.
After synthesizing the data we gathered from our user interviews (via affinity mapping), we created two personas reflecting the user needs and pain-points we discovered.
- Jacob: a busy and organized graduate student that needs to access Docs for both his dissertation and to create lesson plans for classes he TAs
- Olivia: a pharmacist that uses Docs to plan group events and take notes for work
Jacob Tharp
"Busy, organized, and efficient"
Location: Culver City, CA
Behaviors:
Frustrations:
Goals:
- Always on the go from lab, to class, and then to discussions
- Is busy but appreciates organization and efficiency
- Not having access to features like checkboxes to make lists
- Finding templates on mobile can be time consuming and overwhelming
- To have the capabilities of a word processor and a note taking app in one place
- To have increased organization in Docs to find what he needs ASAP
Olivia White
Location: Santa Monica, CA
Behaviors:
Frustrations:
Goals:
- Spearheads events and trips for her friend group and family
- Creates organized documents that all her friends can collaborate on
- Takes throrough notes during meetings/conferences
- Spend too much time looking for basic features
- Lack of features for personal use
- How long it takes to create and share a document on the mobile app
- Find versatile document features all in one place
- Share documents with all her friends in the quickest way possible
Opportunities
Though users preferred using other apps for non collaborative tasks, we found that they did use Docs often. We discovered features users found handy in their preferred mobile note-taking apps and aimed to fill in the gaps. Almost all of our users made lists using virtual tools and pointed out that check boxes were essential to most of their lists. Users pointed out their use of apps such as Notion and Dropbox Paper due to their versatile editing tools and templates. Lastly, users were frustrated with the dashboard sorting options which did not help them organize or find their desired documents. With this in mind, we moved on to competitive comparative analysis.
Added Versatility
![](https://cdn.prod.website-files.com/5faa13fe743ca77ce6a2c4ec/5fdac9929bbc3af9171dc92d_shapes.svg)
Adding standard note-taking tools such as check boxes, in-app drawing, and easier access and use of tools such as tables
Organized Editing Tools
![](https://cdn.prod.website-files.com/5faa13fe743ca77ce6a2c4ec/5fdaca315d6ba47fc64e2778_tools.svg)
Centralizing all text editing tools for faster mobile word processing
Sorting by Categories
![](https://cdn.prod.website-files.com/5faa13fe743ca77ce6a2c4ec/5fdacacb5a0cb9673a332c61_filter.svg)
Reinventing sorting options to provide meaningful context to existing and new documents