Strategic design for startups informed
by neuroscience

4+ years transforming complex business challenges into intuitive user experiences at seed-stage startups. Neuroscience researcher turned product strategist specializing in ambiguous problems, early-stage product development, and creating scalable systems without established playbooks.

Design philosophy

Neuroscience based approach
Leveraging human cognition & behavior to create motivating solutions aligned with pre-existing  mental models.
Pragmatic design iteration
Creating pragmatic requirements, validating ideas early on, and moving forward based on feedback and usage.
Promoting user confidence
Focus on clarity to create empowering yet straightforward solutions ensuring they’re easy for users to adopt and enjoy.

Experience

Five to Nine
Lead Product Designer
Jun 2022 - Sep 2024
Subkit
Product Designer
Jan 2021 - Jun 2022
Finli
UX/UI Intern
Nov 2020
Cedars-Sinai Medical Center
Research Associate
Apr 2017 - Sep 2020
UCLA
Neuroscience, B.S.
May 2014 - Dec 2016

Design philosophy

Neuroscience based approach
Leveraging human cognition & behavior to create motivating solutions aligned with pre-existing  mental models.
Pragmatic design iteration
Creating pragmatic requirements, validating ideas early on, and moving forward based on feedback and usage.
Promoting user confidence
Focus on clarity to create empowering yet straightforward solutions ensuring they’re easy for users to adopt and enjoy.

Experience

Five to Nine
Lead Product Designer
Jun 2022 - Sep 2024
Subkit
Product Designer
Jan 2021 - Jun 2022
Finli
UX/UI Intern
Nov 2020
Cedars-Sinai Medical Center
Research Associate
Apr 2017 - Sep 2020
UCLA
Neuroscience, B.S.
May 2014 - Dec 2016

Selected works

Subscription creation redesign

Redesigned the user flow for subscription plan creation to increase task completion rates without CS intervention.

Case Study
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Event and ERG Analytics

Designed an interactive prototype and later pivoted to a PDF report aggregating employee engagement data at customer organizations.

Case Study
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Mobile Class Marketplace

A feature addition to Finli’s mobile application that helps small businesses market their classes to a wider audience.

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Visser's website redesign

Website redesign for a local flower shop.

Case Study
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Google Docs

Redesign of the Google Docs mobile app.

Case Study
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About me

I'm a neuroscience researcher turned product designer which means I totally geek out on learning about what drives and motivates human behavior. I approach problems with empathy and genuine curiosity to create experiences tailored to helping users achieve their goals. Finding myself happiest when I am productive, I aim to remove barriers that might hold people back from being their most effective selves through user experience design.

Hobbies
Tennis
Ceramics
Crafting
Travel
Yoga
Interests
Mental health
Problem solving
Economics
Self Development
Events
Biohacking
Podcasts
Values
Connection
Productivity
Growth mindset
pro-activity
Authenticity
mental health
Let's Connect
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Email
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