Turning complex products into
‍intuitive user experiences.

I am a quick thinking product designer with a background in neuroscience and 3 years of experience designing at early stage startups. I have a genuine passion for solving complex problems by tapping into my deep understanding of (frequently irrational) human behavior to help users effortlessly access the value of features and products I work on.

Design philosophy

Neuroscience based approach
Leveraging human cognition & behavior to create motivating solutions aligned with pre-existing  mental models.
Pragmatic design iteration
Creating pragmatic requirements, validating ideas early on, and moving forward based on feedback and usage.
Promoting user confidence
Focus on clarity to create empowering yet straightforward solutions ensuring they’re easy for users to adopt and enjoy.

Experience

Five to Nine
Lead Product Designer
Jun '22–Sep '24
Subkit
Product Designer
Jan '21–Jun'22
Finli
UX/UI Intern
Nov '20
Cedars-Sinai Medical Center
Research Associate
Apr '17–Sep '20
UCLA
Neuroscience, B.S.
May '14–Dec '16

Selected works

Mobile Class Marketplace

A feature addition to Finli’s mobile application that helps small businesses market their classes to a wider audience.

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Event and ERG Analytics

Designed an interactive prototype and later pivoted to a PDF report aggregating employee engagement data at customer organizations.

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Subscription creation redesign

Redesigned the user flow for subscription plan creation to increase task completion rates without CS intervention.

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Visser's website redesign

Website redesign for a local flower shop.

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Google Docs

Redesign of the Google Docs mobile app.

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About me

I'm a neuroscience researcher turned product designer which means I totally geek out on learning about what drives and motivates human behavior. I approach problems with empathy and genuine curiosity to create experiences tailored to helping users achieve their goals. Finding myself happiest when I am productive, I aim to remove barriers that might hold people back from being their most effective selves through user experience design.

Hobbies
Tennis
Ceramics
Crafting
Travel
Yoga
Interests
Mental health
Problem solving
Economics
Self Development
Events
Biohacking
Podcasts
Values
Connection
Productivity
Growth mindset
pro-activity
Authenticity
mental health
Let's Connect
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